the acclaimed author of seven works of fiction: THE DICE MAN, THE BOOK OF THE DIE, WHIM, LONG VOYAGE BACK, SEARCH FOR THE DICE MAN, and WHITE WIND, BLACK RIDER. he is also the author of seven screenplays, several based on his novels. his novels propagate not making moral decisions by yourself but just by rolling a dice and make your decision dependant on its outcome. this simplistic and american new age-like life-philosophy is very popular and has led to the founding of several schools of the 'dice-philosophy'. luke rhinehart was sent to jail because he used his position as a celebrity to force women to have sex with him.rhinehart is mentioned in this song because his 'life-philosophy' is as a-moral and nihilistic as patrick bateman's. the word 'rolled' in 'travis, rhinehart rolled into one cute son' refers of course to the rolling of dices.